The 2014 Group Business Forum was an exclusive 3-day event for hospitality professionals held in Washington, D.C. With over 400 executive-level attendees, this conference exceeded expectations and turned out to be one of the largest hotelier events of the year.

In branding the Forum, I wanted to give it an upscale appeal using a cool, calm color palette

I used diagonal overlapping shapes as my main design element, and as a means to represent the different, or “shifting,” perspectives which the Forum focused on