A new initiative that Volvo Cars US is rolling out for foreign exchange students — we developed targeted messaging, an informational website, social media campaign, and useful dealership resources to reach college students.
Group Business Forum
The 2014 Group Business Forum was an exclusive 3-day event for hospitality professionals held in Washington, D.C. With over 400 executive-level attendees, this conference exceeded expectations and turned out to be one of the largest hotelier events of the year.
In branding the Forum, I wanted to give it an upscale appeal using a cool, calm color palette. I used diagonal overlapping shapes as my main design element, and as a means to represent the different, or “shifting,” perspectives which the Forum focused on. Designing everything from the logo to event website and on-site signage, I envisioned every aspect of this conference and produced a cohesive brand across mediums.
Cayston Teen Campaign
Cayston is a second-line cystic fibrosis drug that, for their launch, wanted to develop an ad campaign and brand identity that resonates with teens and young adults.
Aside from working with a larger team on the ad campaign, I was also in charge of developing the visual style of the brand. Following some market research, I decided to pursue a simple visual style consisting of a bright color palette with bold, clean typography, indicative of contemporary UI and mobile design. Pairing this style with the strong message our team developed made for an outstanding brand campaign.
The NCLEX Cure
Logo design and brand identity development for a leading startup in educational services for nursing students.
This project also includes content development, layout, and original medical illustrations for a number of study aids which cumulated into a full course e-textbook.
Cvent Supplier Network
Working at Cvent, I was responsible for handling the design needs of the Supplier Network product line. During my tenure, I worked to modernize the brand’s appearance — handling projects that include redesigning Supplier Network logos, updating the look of collateral, and working to seamlessly weave the look of this product line into the overarching Cvent brand.
Holiday Card 2015
An illustration created for my personal 2014-2015 holiday card. Everything is illustrated by hand, with custom typography created by modifying an existing typeface.
*Dog and extended family approved
**Dogs may or may not have been bribed with treats
Logo design, EP Cover art (Oblivion), and singles cover art (Blush, The Calling, and Helen of Troy) for New York based producer and DJ, THRACIAN.
Innovations In Skincare
This is an interactive app I worked on for GlaxoSmithKline. An informational guide targeted at dermatologists, it takes the user through the proper administration of a new drug launched in early 2013. Because of the confidential nature of the content, some copy has been omitted.
Jubala Village Coffee opened its door in March 2011 serving fair trade and special brew coffee. I worked with the owner to create a cohesive look for his shop that carried the of message of “Coffee, Community, Compassion.” Working with muted earth tones and accent colors for emphasis, I created a cohesive visual identity that helped launch the Jubala brand.
Various infographics created for Cvent between 2013-2014. Custom/ original Illustration (including most icons and miscellaneous visual elements) featured on both infographics.
WTC Poster Series
A personal project intended to explore a neo World's Fair illustration style. Aside from illustrating, I tasked myself with concepting, copywriting, and putting together a short campaign for the ten year anniversary of September 11.