Ivan N Kostadinov
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Cayston Teen Campaign

 Cayston is a second-line cystic fibrosis drug that, for their launch, wanted to develop an ad campaign and brand identity that resonates with teens and young adults

Cayston is a second-line cystic fibrosis drug that, for their launch, wanted to develop an ad campaign and brand identity that resonates with teens and young adults

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 Aside from working with a larger team on the ad campaign, I was also in charge of developing the visual style of the brand. Following some market research, I decided to pursue a simple visual style consisting of a bright color palette with bold, clean typography, indicative of contemporary UI and mobile design.

Aside from working with a larger team on the ad campaign, I was also in charge of developing the visual style of the brand. Following some market research, I decided to pursue a simple visual style consisting of a bright color palette with bold, clean typography, indicative of contemporary UI and mobile design.

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 Pairing this style with the strong message our team developed made for an outstanding brand campaign.

Pairing this style with the strong message our team developed made for an outstanding brand campaign.

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